Master Product Marketing Fundamentals in 7 days

Build, market and scale your product by finding your ideal customers

27 Jun
7:00 PM
onwards
7
days
Reserve seat for
$
1999
499
$
1999
Instructed by
Utkarsh Rai

A Lead Product Marketing Manager at Airmeet,having 8+ years of marketing industry experience.

Worked with
Founder of

Who is this Crash Course for?

Anyone interested in learning about Product Marketing.
Management leaders
Digital Marketing Professionals
B-School Graduates
MBA professionals
Product Marketers
Early Stage Founders
No items found.

How does the Crash Course Work?

On-Demand videos
Watch 1 recorded video per day and complete the assignments at your pace.
Mega Webinar
A LIVE Mega Webinar to unveil bonuses and hacks exclusively to the webinar attendees only. (No Recordings)
Live Session
Ask your questions/doubts directly to the mentor LIVE. (Recordings will be provided)

What will you learn?

Day
1
& 2
,5 & 6
& 9
,12 & 13
 Fundamentals of Product Marketing
  • What’s product marketing?
  • Conventional marketing vs Product marketing.
  • Key responsibilities of the product marketing function at every stage of a business
  • Qualities of an ideal product marketer

Day
2
& 2
,5 & 6
& 9
,12 & 13
Building Your Ideal Customer Profile (ICP)

Understanding these concepts will help you market your business effectively and develop a differentiated positioning against your competitors. 

  • Why define ideal customers for the business?
  • How to conduct customer development research? 
  • How to Build an ideal customer profile?

Day
3
& 2
,5 & 6
& 9
,12 & 13
Plan & Launch New Product, and Features Successfully
  • Discover internal and external positioning.
  • Why do people purchase your product?
  • Solutions guide-job card
  • Strategic messaging map - positioning framework
  • Building a go-to-market strategy

Day
4
& 2
,5 & 6
& 9
,12 & 13
 Tools, Metrics, and Experimentation

Being hands-on helps you and your team champion 10X growth at work and differentiates you from the rest of the growth and marketing staff. 

  • Know your product marketing stack
  • Product marketing experimentation: Doing things that don’t scale
  • Define your success metrics.
  • How to measure product marketing impact and performance

Day
5
& 2
,5 & 6
& 9
,12 & 13
Prioritization Framework - Staying focused on business growth
  • How do you start looking for opportunities?
  • The Art of Prioritizing  -  Knowing which battles to fight
  • Closing Remarks on Product Marketing

What you won’t achieve after this course?

No items found.

Time is running out.
Grab your spot fast!

02

Hours
:
02
Minutes
:
02
Seconds

Testimonials

No items found.
Gurleen Baruah
Founder - That Culture Thing
Utkarsh takes deep interest in what the customer needs which makes him a great product marketer. With his interest in behavioural economics and consumer psychology, he is able to find scalable solutions that help businesses and the customers alike. He’s also a brilliant coach and shares his knowledge and experiences generously!
Anshul Jain
Digital Marketing Manager,KPMG India
Utkarsh is a person with great skills and deep expertise of advanced business solutions. He is very thorough in everything he does and can be depended upon to get the job done. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. Through the years, we worked on various projects and I was impressed by his manner of doing a great job.

Get Certified

Yes! You will be certified for this Crash course once you submit your assignment.
Official and verified
Receive an instructor signed certificate with the institution’s logo to verify your achievements and increase your job prospects.
Easily shareable
Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.
Enhances Credibility
Use your certificate to enhance your professional credibility and stand out among your peers!

Meet your Mentor

Utkarsh Rai

In my 8 years of experience, I have had the opportunity to work with India’s top B2B SaaS businesses. I have built and scaled several marketing functions from scratch. I worked at the intersection of sales, product, and marketing functions to own messaging & positioning, customer retention, and product launches at these businesses.With GrowthSchool, I am putting together all my learning and experience into a 5 day accelerated course. This course will help anyone develop a strong foundation in product marketing and acquire the skills needed to plan and launch new products at scale.

Worked with
Founder of

Having 8+ years of marketing industry experience

Worked for companies like VWO and Airmeet

A Podcaster by passion and also trained thousands of students on Product Marketing

Crash course details

Crash course Launch Offer (Save $

Crash course Launch Offer: Save ₹

1299 on

Product Marketing 101

Crash course Launch Offer (Save $

Crash course Launch Offer: Save

% on

Product Marketing 101

  • Learn the toolkit of the professionals in just
    7
    days.
  • Use code
    to get 
    % off.
  • Enjoy the discounted price of ₹
    Enjoy the discounted price of $
    499
    700
    and save a total of ₹
    and save a total of $
    1299
  • The launch offer expires tonight, May 27, 2022.
Price of the Crash Course
$
499
1999
$
1999
Enroll Now

By the end of workshop, you will be able to

Prioritization Framework and many more things…
Learning about different tools, metrics, and experimentation.
Strategies of ideating and launching your product
Building your ICP
Learning the fundamentals of Product Marketing

Bonuses

Access to Premium GrowthSchool Community
Live QnA with the trainer
Access to Premium GrowthSchool Community
Exclusive tools to form innovative product strategies

Frequently Asked Questions

When does the Crash Course start and what are the timings?
You can get all the details related to the timings and dates of the Crash Course at the top of the page.
Can I get a refund?
No. We don't provide refunds in any case. If you are not sure about the Crash Course, check out the testimonials, read more about the trainer and take an informed decision. In case you miss out on attending the live Crash Course, we can move you to the next batch only ONCE.
Will I get a certificate after completion?
Yes, you will receive a certificate of completion if you finish the entire Crash Course.
I made the payment but didn't receive any confirmation email.
Write to hi@growthschool.io and our awesome support team will solve your queries in the fastest time possible.
When can I receive the bonuses?
After the workshop is done, you will receive all the bonuses within 48 hours.
Will this be live or pre-recorded?
It's going to be a completely live session of 3 hours.
👇 Choose your Slot 👇
Oops! Something went wrong while submitting the form.
$
499
$
1999
Offer ends in 00:00:00
Enroll Now
FLAT 
% OFF
$
Use Code:
Enroll Now