- What’s product marketing?
- Conventional marketing vs Product marketing.
- Key responsibilities of the product marketing function at every stage of a business
- Qualities of an ideal product marketer
Understanding these concepts will help you market your business effectively and develop a differentiated positioning against your competitors.
- Why define ideal customers for the business?
- How to conduct customer development research?
- How to Build an ideal customer profile?
- Discover internal and external positioning.
- Why do people purchase your product?
- Solutions guide-job card
- Strategic messaging map - positioning framework
- Building a go-to-market strategy
Being hands-on helps you and your team champion 10X growth at work and differentiates you from the rest of the growth and marketing staff.
- Know your product marketing stack
- Product marketing experimentation: Doing things that don’t scale
- Define your success metrics.
- How to measure product marketing impact and performance
- How do you start looking for opportunities?
- The Art of Prioritizing - Knowing which battles to fight
- Closing Remarks on Product Marketing
In my 8 years of experience, I have had the opportunity to work with India’s top B2B SaaS businesses. I have built and scaled several marketing functions from scratch. I worked at the intersection of sales, product, and marketing functions to own messaging & positioning, customer retention, and product launches at these businesses.With GrowthSchool, I am putting together all my learning and experience into a 5 day accelerated course. This course will help anyone develop a strong foundation in product marketing and acquire the skills needed to plan and launch new products at scale.
Having 8+ years of marketing industry experience
Worked for companies like VWO and Airmeet
A Podcaster by passion and also trained thousands of students on Product Marketing
- Learn the toolkit of the professionals in just7days.
- Use codeto get% off.
- Enjoy the discounted price of ₹Enjoy the discounted price of $499700and save a total of ₹and save a total of $1299
- The launch offer expires tonight, May 27, 2022.