Master Product Marketing Fundamentals in 7 days
Build, market and scale your product by finding your ideal customers
28 Jun
7:00 PM
onwards
7
days
Hours
Reserve seat for
₹
$
1999
499
499
$
1999
Join the Waitlist
Instructed by
Utkarsh Rai
A Lead Product Marketing Manager at Airmeet,having 8+ years of marketing industry experience.
Worked with
Founder of
Who is this Program for?
Who is this Workshop for?
Early Stage Founders
Product Marketers
MBA professionals
B-School Graduates
Digital Marketing Professionals
Management leaders
Anyone interested in learning about Product Marketing.
How does the Program Work?
How does it Work?
Mega Webinar
A LIVE Mega Webinar to unveil bonuses and hacks exclusively to the webinar attendees only. (No Recordings)
2 Hrs of Live Session
Join Jay and your fellow participants in a dynamic 2-hour workshop focused on data warehousing. In this interactive session, you'll have the opportunity to engage with Jay directly, asking questions and gaining insights that will enhance your understanding of data warehousing and its applications in the real world.
Recorded Modules
Get 1 year access to recorded modules Data Warehouse with the overview of data warehousing concepts and principles
Community
Join a dynamic WhatsApp community of data warehousing enthusiasts ! Connect with fellow professionals, share your data warehousing projects, and learn from the experiences and insights of others in the group.
What will you learn?
MODULE
1
& 2
,5 & 6
& 9
,12 & 13
Fundamentals of Product Marketing
- What’s product marketing?
- Conventional marketing vs Product marketing.
- Key responsibilities of the product marketing function at every stage of a business
- Qualities of an ideal product marketer
MODULE
2
& 2
,5 & 6
& 9
,12 & 13
Building Your Ideal Customer Profile (ICP)
Understanding these concepts will help you market your business effectively and develop a differentiated positioning against your competitors.
- Why define ideal customers for the business?
- How to conduct customer development research?
- How to Build an ideal customer profile?
MODULE
3
& 2
,5 & 6
& 9
,12 & 13
Plan & Launch New Product, and Features Successfully
- Discover internal and external positioning.
- Why do people purchase your product?
- Solutions guide-job card
- Strategic messaging map - positioning framework
- Building a go-to-market strategy
MODULE
4
& 2
,5 & 6
& 9
,12 & 13
Tools, Metrics, and Experimentation
Being hands-on helps you and your team champion 10X growth at work and differentiates you from the rest of the growth and marketing staff.
- Know your product marketing stack
- Product marketing experimentation: Doing things that don’t scale
- Define your success metrics.
- How to measure product marketing impact and performance
MODULE
5
& 2
,5 & 6
& 9
,12 & 13
Prioritization Framework - Staying focused on business growth
- How do you start looking for opportunities?
- The Art of Prioritizing - Knowing which battles to fight
- Closing Remarks on Product Marketing
What you won’t achieve after this course?
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02
Hours
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02
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Testimonials
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Gurleen Baruah
Founder - That Culture Thing
Utkarsh takes deep interest in what the customer needs which makes him a great product marketer. With his interest in behavioural economics and consumer psychology, he is able to find scalable solutions that help businesses and the customers alike. He’s also a brilliant coach and shares his knowledge and experiences generously!
Anshul Jain
Digital Marketing Manager,KPMG India
Utkarsh is a person with great skills and deep expertise of advanced business solutions. He is very thorough in everything he does and can be depended upon to get the job done. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. Through the years, we worked on various projects and I was impressed by his manner of doing a great job.
Get Certified
Yes! You will be certified for this Crash course once you submit your assignment.
Unlock your certification upon workshop completion
Yes! You will be certified for this workshop once you submit your assignment.
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Official and verified
Receive an instructor signed certificate with the institution’s logo to verify your achievements and increase your job prospects.
Easily shareable
Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram and Twitter.
Enhances Credibility
Use your certificate to enhance your professional credibility and stand out among your peers!
Meet your Mentor
Utkarsh Rai
In my 8 years of experience, I have had the opportunity to work with India’s top B2B SaaS businesses. I have built and scaled several marketing functions from scratch. I worked at the intersection of sales, product, and marketing functions to own messaging & positioning, customer retention, and product launches at these businesses.With GrowthSchool, I am putting together all my learning and experience into a 5 day accelerated course. This course will help anyone develop a strong foundation in product marketing and acquire the skills needed to plan and launch new products at scale.
Worked with
Founder of
Having 8+ years of marketing industry experience
Worked for companies like VWO and Airmeet
A Podcaster by passion and also trained thousands of students on Product Marketing
Program details
Fee details
Crash course Launch Offer (Save $
Launch Offer: Save ₹
Crash course Launch Offer: Save ₹
1299 on
Product Marketing 101
Crash course Launch Offer (Save $
Workshop Launch Offer: Save
% on
Product Marketing 101
- Learn the toolkit of the professionals in just7days.
- Use codeto get% off.
- Enjoy the discounted price of ₹Enjoy the discounted price of $499700and save a total of ₹and save a total of $1299
- The launch offer expires tonight, May 27, 2022.
Crash course Launch Offer (Save $
Launch Offer: Save ₹
Program Offer: Save ₹
401
500
on
Product Marketing 101
Crash course Launch Offer (Save $
Launch Offer: Save ₹
Crash Course Offer:
on
Product Marketing 101
Crash course Launch Offer (Save $
Crash course Launch Offer: Save
% on
Product Marketing 101
- Learn the toolkit of the professionals in just7days.
- Use codeto get% off.
- Enjoy the discounted price of ₹Enjoy the discounted price of $499700and save a total of ₹and save a total of $1299
- The launch offer expires tonight, May 27, 2022.
- Enroll now and unlock bonuses worth ₹5,000 absolutely free. There has never been a better opportunity to seize this course.
- Use codeto get% off.
- Take advantage of the discounted price ofEnjoy the discounted price of $499700and save a total of ₹and save a total of $301500
- The launch offer expires tonight, May 27, 2022.
By the end of program, you will be able to
Learning the fundamentals of Product Marketing
Building your ICP
Strategies of ideating and launching your product
Learning about different tools, metrics, and experimentation.
Prioritization Framework and many more things…
Bonuses
Access to Premium GrowthSchool Community
Exclusive tools to form innovative product strategies
Access to Premium GrowthSchool Community
Live QnA with the trainer
Frequently Asked Questions
When does the workshop start and what are the timings?
You can get all the details related to the timings and dates of the workshop at the top of the page.
Can I get a refund?
No. We don't provide refunds in any case. If you are not sure about the workshop, check out the testimonials, read more about the trainer and take an informed decision. In case you miss out on attending the live workshop, we can move you to the next batch only ONCE.
Will I get a certificate after completion?
Yes, you will receive a certificate of completion if you finish the entire workshop.
I made the payment but didn't receive any confirmation email.
Write to hi@growthschool.io and our awesome support team will solve your queries in the fastest time possible.
When can I receive the bonuses?
After the workshop is done, you will receive all the bonuses within 48 hours.
Will this be live or pre-recorded?
It's going to be a completely live session of 3 hours.
Frequently Asked Questions
When does the Program start and what are the timings?
You can get all the details related to the timings and dates of the Program at the top of the page.
Can I get a refund?
No. We don't provide refunds in any case. If you are not sure about the Program, check out the testimonials, read more about the trainer and take an informed decision. In case you miss out on attending the live Program, we can move you to the next batch only ONCE.
Will I get a certificate after completion?
Yes, you will receive a certificate of completion if you finish the entire Program.
I made the payment but didn't receive any confirmation email.
Write to hi@growthschool.io and our awesome support team will solve your queries in the fastest time possible.
When can I receive the bonuses?
After the workshop is done, you will receive all the bonuses within 48 hours.
Will this be live or pre-recorded?
It's going to be a completely live session of 3 hours.
Frequently Asked Questions
When does the Program start and what are the timings?
You can get all the details related to the timings and dates of the Program at the top of the page.
Can I expect hands-on training and practical examples during the workshop?
Yes, the workshop includes hands-on training with practical examples.
What kind of support and resources will be available to me after the workshop ?
Post-workshop support includes access to resources, community forums, and email support.
What kind of support and resources will be available to me after the workshop ?
Post-workshop support includes access to resources, community forums, and email support.
Would there be any certificate on completion?
Yes! You will receive a certificate on completion if you attend the entire live session.
When can I receive the bonuses?
After the workshop is done, you will receive all the bonuses within 48 hours.
Will this be live or pre-recorded?
It's going to be a completely live session of 3 hours.
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