Generate high-quality leads & boost conversions by LinkedIn ads
Learn how to set up, manage, and optimize LinkedIn ads with insider hacks & techniques to boost your campaign performance
WHO IS THIS WORKSHOP FOR?
Marketers
Sales professionals
Freelancers
B2B marketers
Entrepreneurs
Students
Business owners
Performance/Digital marketers
Anyone interested in learning about LinkedIn Ads.
How can I get
it for free?
and buy the course
a complete refund
What will you learn over
3 Hours
?
- Overview of LinkedIn as a platform
- Benefits of advertising on LinkedIn
- Types of LinkedIn Ads (Sponsored Content, Sponsored InMail, Display Ads, etc.)
- How to create a LinkedIn Ads account
- Setting up billing and payment options
- Linking to your LinkedIn Company Page
- Understanding LinkedIn demographics and audience targeting options
- Using LinkedIn Audience Insights to research your target audience
- Building custom audiences with LinkedIn Lead Gen Forms
- Crafting compelling ad copy and visuals
- Setting up ad targeting and budget
- Testing and optimizing ad campaigns
- Understanding LinkedIn Ads analytics and metrics
- Using LinkedIn Ads Manager to track performance
- Best practices for analyzing and improving campaign performance
- Using LinkedIn conversion tracking
- Utilising LinkedIn retargeting and lookalike audiences
- Leveraging LinkedIn's ad targeting options (company size, job title, etc.)
Innovating for Success - See What Sets us Apart
Languages and Tools covered
Testimonials
Meet the mentor
Hi folks,
I’m Alice, a marketing enthusiast with 5+ years of experience working with LinkedIn.
The dynamic nature of marketing has always interested me. I wanted to understand how big companies approached growth - from their plan to execution to results - and that’s what drove me to start my journey in marketing.
Post completing my graduation in BBM, I worked with a fintech startup before landing a job at LinkedIn. I've had the opportunity to carefully observe the operation and process while here and broaden my understanding of LinkedIn ads.
Helping businesses grow from scratch using LinkedIn is what I’m really passionate about and this workshop will help people learn about the tremendous value of LinkedIn’s marketing tool.
I'm thrilled to share my knowledge and empower the next generation of marketers.