Who is this Workshop for?
Anyone interested in learning about Marketing Automation
Entrepreneurs & Solo-preneurs
How can I get
it for free?
and buy the course
a complete refund
What will you learn over
- Important Steps in Creating a Marketing Automation Strategy
- Defining your Goals
- Identify which audience to target.
- Map User Flows
- Segment and Rate your Leads
- Lead Capture process
- Capturing Leads Using Lead Magnets
- Lists and Segmentation
- Lead Nurturing Building a Relationship
- Lead Scoring
- Impact of Customer Life Cycle on Automated Campaigns
- Marketing Automation Strategy
- Dynamic Segmentation
- Basics of each marketing channel
- Best practices for each channel
- A/B testing to improve Open Rates & CTRs
- Nurture Campaign
- Key metrics for each channel
- How to calculate campaign ROI
- How to monitor & optimize key metrics
- Test vs Control group to figure out incremental ROI
- How to create journeys in clevertap across multiple channels
- Best practices with examples of journeys
- Key metrics to measure for journeys
- DO: Keep Your Eyes on the Goal
- DO: Integrate Marketing Automation with your Inbound Marketing Strategy
- DON’T: Just blast or broadcast general messages
- DO: Send highly-targeted and specific content to a narrowed audience
- DON’T: forget about your customers
- DO: Set up customer engagement campaigns to keep your current customers happy and coming back for more
- Hacks & strategies to be good at automation.
- Case studies
Education that gets you industry-ready
Languages and Tools covered
Meet your Mentor
Hi Guys, I am Manan, a growth marketer with over 12 years of experience in using Marketing Automation.
I have worked for companies like Lenskart, Freecharge and Airtel. I am currently working at Ixigo as their VP of Growth Marketing.
Driven by my passion for marketing, I have been bringing CAC down with steady focus on quality user growth & retention.
I am now looking forward to empower aspiring marketers who are looking to learn the ropes of marketing automation and gain the skills required to be a successful growth marketer.
- Scaled App Installs & Omni App Revenue by 5x in 1 year ( Lenskart)
- Managed monthly marketing budget of 8 Cr to maximize Revenue & ROI (Lenskart)
- Managed monthly marketing budget of 10 Cr to maximize MAUs & ROI (Freecharge)
Get the offer
while it lasts!
What you get:
- Automate fundamental marketing & engagement operations for your business
- Set up Email, Push, SMS & Whatsapp Campaigns.
- Launch automated marketing campaigns using Clevertap for the best ROI
- Improve Open Rates & CTR’s by using A/B testing.
- Calculate, measure ROI & performance for each channel using key metrics